Entrepreneurship & Economic Development

How BizStarts Institute supports a different kind of Wisconsin entrepreneur

Innovation. Disruption. Venture capital. These might be the terms that come to mind when you think about entrepreneurship. Wisconsin’s high-profile startups and entrepreneurs are excelling in industries like advanced manufacturing, information technology and life sciences. But this model of entrepreneurship—requiring a lot of education, capital and resources—is only one part of the startup story.

Equally important to Wisconsin’s economic well-being are the aspiring small business owners whose g

Fintech transplant Debtle finds fertile ground in Wisconsin

Stephanie and Houston Hoskins consider debt to be a four-letter word—and not just in the literal sense. It’s something that’s everywhere, and affects nearly everyone, yet nobody wants to talk about it. With their financial technology (fintech) startup, Debtle, they’re working to change that. Debtle offers a technology-based solution for individuals to negotiate and settle medical and other types of debt. And like more and more tech startups, they’re not doing it in Boston, Silicon Valley or even

Newance delivers advice on building resilient teams

Over the last few years while Newaukee has been working to build Milwaukee’s creative magnetism, its sister company Newance has been helping businesses put the talent attracted by that magnetism to work. Since the start of the pandemic, Newance co-founder and CEO Amanda Daering has spent much of the pandemic advising her clients on how to build and maintain resilient teams.

“For me, resiliency is less about perfection than it is about managing internal energy in response to external events,” sh

WEDC helps American Provenance find investors without losing its focus

Kyle LaFond started American Provenance in 2015 from his family farm in Mount Horeb. Buyers for national retailers quickly noticed the quality of the company’s personal care products, and by 2018, American Provenance lip balms, aftershaves, beard balms and hair pomades were on shelves in more than 600 stores.

“The thing with small businesses is that as they scale, they tend to burn cash,” said LaFond. “We were at that point where basically we were running through all of our resources and were t

Eau Claire SaaS firm helps the home care industry adapt to COVID-19

In the best of times, the home health care industry has a caregiver turnover rate of 80%. Eau Claire’s SMARTcare helps small home care agencies drastically reduce that turnover rate by facilitating communication among management, caregivers, patients and their families, as well as providing a full suite of management tools.

Back in January with COVID-19 on the horizon, SMARTcare began building a toolset to help home care agencies handle the crisis. The company is offering the cloud-based toolse

Technology & Manufacturing

Wisconsin’s blockchain companies demonstrate this technology’s problem-solving potential

There’s something about Wisconsin that makes it fertile ground for tech startups using blockchain technology to solve concrete, real-world challenges.

For proof, just look at Wisconsin Inno’s 2018 “25 under 25” list. First and second on the list are the students behind Marquette University’s Blockchain Lab, Davis Marklin and Alec Shaw. Right behind them is Darek Urben, founder of the cryptocurrency portfolio management platform Coinigy—with cryptocurrency being one of the most common applicatio

The Best of Both Worlds: Why A Wireless Network Alone Isn’t Always the Best Way to Go

First came the wired campus. Today, the goal is the mythical wireless campus. Institutions often assume wireless devices are the simplest and lowest cost method to achieve their network needs. But that’s not always the case.

Smart facilities and IT managers are realizing that the best way to future-proof networks and handle ever-increasing bandwidth needs is by deploying a wired network right alongside their wireless network. Offloading traffic onto a wired network can significantly improve wir

Feature Articles

The Lobstering Life - Visit Maine

Herman Coombs has been lobstering since before he could drive a car. Even when he’s not on the boat, Captain Coombs is traveling the ocean floor in his mind, mentally checking traps and noting changing weather patterns.
For Herman, like all Maine lobstermen, there is no separation between his work and his personal life. There are no part-time lobsterman, and no 40-hour workweek with benefits and paid vacations, either. What there is, instead, is a complete and utter devotion to the lobstering li...

Wisconsin’s artists step up to inspire their communities during a challenging time

With shows canceled and venues closed for the foreseeable future, the arts are one of the industries hit hardest by COVID-19. Virtual tip jars, assistance programs and support funds have popped up to help keep performers afloat financially, but even more inspiring than the support artists are receiving from Wisconsin communities is the support they are giving back.

Both professional and amateur artists are summoning Wisconsin’s spirit of innovation to find creative ways to connect and inspire t

Content Strategy & Messaging

Creativity is how you adapt the information to the medium

Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that connects with your audience.
 
Content is the bridge between you and your audience. How do you anticipate and then integrate the right topics for your audience while maintaining a consistent brand voice? 
If you’re struggling to align content with brand voice, it’s probably the wrong content. When it comes to “must have” content — covering the basics to...