Panduit Lead Generation

Nelson Schmidt was tasked with designing a content marketing campaign to generate qualified leads for Panduit’s data center, enterprise and industrial networking business units. There were three phases to the project:

1. An audit of Panduit’s existing content library to identify content relevant to the needs and pain points of the three target audiences
2. Developing the lead nurture workflow and logic to appeal to audience sub-segments; for data center, these were multi-tenant data centers, system integrators and network administrators looking to improve their networks' sustainability
3. Writing compelling emails that would get recipients to open, click and eventually connect with Panduit